The Storyteller

  Top Advertising Agency | Digital Marketing Agencies in India Creative Ad Agency in India | Creative Marketing Advertising Agency Delhi NCR, Gurgaon Why Advertising Agencies Are Important? All businesses rely on marketing and advertising for its success, growth and most important SURVIVAL. But advertising in the dynamic world of today is a hard nut to crack. For ages, business owners have understood the importance of hiring an Advertising Agency to be the masters of the market. They don’t just wish to have an advertising agency- they NEEDED ONE. Having an advertising agency on a retainership basis is like having a cook at your disposal all the time. A cook who can make mouthwatering cuisines as per your requirement. Same goes with an advertising agency- They are just a call away and are ready to take up the communication challenges and provide you with the best and most effective solutions.  Having an advertising agency is a necessity in today’s time as there are countless br...

Traditional advertising is an outdated concept now. Let’s be real- ain’t nobody got time to listen to boring video that is just “bragging” about how good THEY ARE.. it worked in stone age.. LoL OR when we just had Doordarshan and DD Metro.. (Some might not understand what I am trying to say- it’s not your fault.. you were born late..) So.. basically when we had Doordarshan and DD metro as the sole source of consuming entertainment, we had not much choice to watch the TV commercials they used to run that time. Coz dahh.. we couldn’t fast forward or switch channels. But.. but.. but.. Now we have so many options.. 900+ TV channels.. Facebook, YouTube, Instagram, Linkedin, Twitter and what not.. So why do you think people will invest 10-15mins of their time to watch you “BRAG” about how wonderful YOUR PRODUCT is.. I mean WHY.. They have their own issues to deal with.. ;)   Can I be real baby.. these days people just want to watch stuff that can make them feel t...

In today's time everything revolves around promotion. The success and failure of any venture or idea depends upon how well you have promoted it. Coz lets face it.. if people don't know about you or your business.. then you loose the possible opportunity. Obscurity is the biggest problem..Number one problem in today's time.. Whenever people google about your nature of business then your name should come up. If that is not happening you are going to blame the market. People should know about you and your business. That is why I have listed 4 key habits on How to Promote and Brand Yourself 1- Become a source of relevant information. People should call you for expert advice. They need to trust you on your ideas and suggestions. If you keep yourself updated then, my friend, congratulations.. you are already taken the first step towards building your personal brand. 2- Get your story straight. Everyone is a hero in their own life. So, like any...

As the time passes by, I feel that I am blessed. I feel that the fighter in me is still alive. Life will give you many reasons to quit. It could be failure or could be people around you, who are telling you that your goals are unrealistic. But let me tell you one thing.. NEVER GIVE UP I know the path you follow may not be a bed of roses.. there will be disappointment.. There will be pressure.. Arguments.. telling you to slow down.. but you need to know that this is the exact moment when you have to find your inner strength.. your fire.. to just keep moving forward.. When I started my film production company, Kraction Films, I had zero capital and I didn’t know much about how to network with like-minded people who can collaborate and can give me opportunity to show my skills. I am not ashamed to admit that initially I didn’t have money to build my website or design my business card. So, I used the resources that are free and available to me.. That is social me...

Our life turns out to be who we were and how we managed to get through the toughest hours of our life. It is not the aura of our present that defines us, but I strongly believe that “incidents” in our life give us the real NAME. It has been said that our present is just a link to the chain of our life. We are never sure what it will be, until we turn around to look back the chain of incidents that has made what we are today. As a child, I was always inclined to do cultural activities in my school, but ironically the stage never liked me. Ever!  I still remember, every time when I went up to the stage, it gave me humiliation for some or the other reason. Sometimes I acted the entire scene unaware that the microphone was at the other side of the stage and the audience used to have a good laugh on my goof up.  I still remember the day when I participated in my school charity function (As I always had a soft corner for helping the needy), and to everyone’s surpr...