Why traditional advertising is not helping you

Traditional advertising is an outdated concept now. Let’s be real- ain’t nobody got time to listen to boring video that is just “bragging” about how good THEY ARE.. it worked in stone age.. LoL OR when we just had Doordarshan and DD Metro.. (Some might not understand what I am trying to say- it’s not your fault.. you were born late..)

So.. basically when we had Doordarshan and DD metro as the sole source of consuming entertainment, we had not much choice to watch the TV commercials they used to run that time. Coz dahh.. we couldn’t fast forward or switch channels.
But.. but.. but.. Now we have so many options.. 900+ TV channels.. Facebook, YouTube, Instagram, Linkedin, Twitter and what not.. So why do you think people will invest 10-15mins of their time to watch you “BRAG” about how wonderful YOUR PRODUCT is.. I mean WHY.. They have their own issues to deal with.. ;)  
Can I be real baby.. these days people just want to watch stuff that can make them feel that YOU CARE… ABOUT THEM..

How to GROW YOUR BUSINESS with Online Video

Let's review the fact about having a video for your business. First, we are living in a digital era where every person carries smart phone and has an access to the thing called the internet. Internet is a very dangerous place as a person can look for anything to everything (you know what I mean.. Just kidding; Although that's true). Anyways, the thing I want to tell you is that you may have very brilliant business idea and working well offline with your known clients/customers. But when it comes to the new ones. You may have a very great cold call and they may be ready to pull the trigger. But suddenly they look for your business and they couldn't find any impactful content. You may have a beautifully design website; filled with thousands of words. But who reads that much.

So, having a video for your business these days, is not just a Luxury it has become a necessity now.

1. Create a "Memorable Brand" through video
It has been said that the best product doesn…

How to Promote and Brand Yourself

In today's time everything revolves around promotion. The success and failure of any venture or idea depends upon how well you have promoted it. Coz lets face it.. if people don't know about you or your business.. then you loose the possible opportunity. Obscurity is the biggest problem..Number one problem in today's time..
Whenever people google about your nature of business then your name should come up. If that is not happening you are going to blame the market. People should know about you and your business.

That is why I have listed 4 key habits on How to Promote and Brand Yourself
1- Become a source of relevant information.

People should call you for expert advice. They need to trust you on your ideas and suggestions. If you keep yourself updated then, my friend, congratulations.. you are already taken the first step towards building your personal brand.
2- Get your story straight. Everyone is a hero in their own life.

So, like any origin story, yours will shed light …


As the time passes by, I feel that I am blessed. I feel that the fighter in me is still alive.
Life will give you many reasons to quit. It could be failure or could be people around you, who are telling you that your goals are unrealistic.
But let me tell you one thing..
I know the path you follow may not be a bed of roses.. there will be disappointment.. There will be pressure.. Arguments.. telling you to slow down.. but you need to know that this is the exact moment when you have to find your inner strength.. your fire.. to just keep moving forward..
When I started my film production company, Kraction Films, I had zero capital and I didn’t know much about how to network with like-minded people who can collaborate and can give me opportunity to show my skills.
I am not ashamed to admit that initially I didn’t have money to build my website or design my business card. So, I used the resources that are free and available to me.. That is social media.. Facebook and Linkedi…

Heartless Mumbai??

This is a story of a small town girl who has given wings to her dreams. Her innocence is as pure as a morning dew. Her dreams are sacred to her like a morning prayers. Fighting with odds she made up her mind and packed her bags for Mumbai.
She was unstoppable until Mumbai has shown its real face. Her only fault that she trusted someone as he was also from the same town. She felt like she found someone known in the crowd of the unknown.
He promised her to help her out to find a decent place to live. She trusted and gave all her hard earned money for the rent; and then the dark night came when she found her self with all her luggage on the streets of Mumbai.. Why?? coz this guy never came.. he never called.. his phone was switched off...
She never imagined that Mumbai can be so harsh to her aspiration. 
I understand that people are bad.. they do bad things to good people.. but its so heartrending that people can even deceive someone who is struggling already. 
My question is  Are we sti…

Like We Never Ever Ever Shared Before

This is was, i wasn't prepared for. Like its dark without stars on.. And I am left like, nothing we ever shared before..
Yea.. Like we never ever ever shared before..
I was shattered, but seems it doesn't matter to you. feeling it was my fault. Like it was my fault..
You never ever ever hugged me.. to make me feel like something to you.. n I kept guessing.. where was I went wrong..
But then I started spiraling, like an insecure, illusionist, crazy darling and then you started running, and left like, nothing we ever shared before
Yea.. Like we never ever ever shared before..
There are millions reasons, why I should give you up. but the heart wants what it wants..
- Kriti Nagar (#KR)

This Is How The STORY Unveils

Our life turns out to be who we were and how we managed to get through the toughest hours of our life. It is not the aura of our present that defines us, but I strongly believe that “incidents” in our life give us the real NAME.

It has been said that our present is just a link to the chain of our life. We are never sure what it will be, until we turn around to look back the chain of incidents that has made what we are today.
As a child, I was always inclined to do cultural activities in my school, but ironically the stage never liked me. Ever! 
I still remember, every time when I went up to the stage, it gave me humiliation for some or the other reason. Sometimes I acted the entire scene unaware that the microphone was at the other side of the stage and the audience used to have a good laugh on my goof up. 
I still remember the day when I participated in my school charity function (As I always had a soft corner for helping the needy), and to everyone’s surprise, I participated in all …